Musician Workshop: MUSIC MARKETING, BRANDING & PUBLICITY

Thursday, December 3, 2026, 6:00 pm until 8:00 pm

Pond Lily Project Artist Development Workshop Series

MUSIC MARKETING, BRANDING & PUBLICITY
with Kara Kharmah of PRIA Mindful Marketing & Branding

Thursday, December 3 at 6 PM

Presented by Delta House Press and PRIA Mindful Marketing & Branding

A three-part professional development series for independent and DIY musicians, offering practical tools for recording, booking, touring, marketing, branding, and promoting your music.

All workshops are offered hybrid: in person at The National Spiritual Alliance, 2 Montague Avenue, Lake Pleasant, MA, and online via Zoom.

$25 per workshop
Free for Pond Lily Project participants
Online Ticket Sales coming soon

Making the music is only part of being an independent artist. How do you help people find it, understand who you are, and stay connected to what you’re doing?

In this introductory workshop, Kara Kharmah of PRIA Mindful Marketing & Branding will break down the fundamentals of music marketing, artist branding, and publicity into practical, manageable pieces for independent and DIY musicians.

We’ll cover the basic foundations artists should have in place, how to think about your identity and story, communicating consistently across platforms, and the ABCs of promoting your music, releases, shows, and other projects.

Participants will leave with a baseline checklist of marketing, branding, and publicity foundations to help identify what they already have in place, what may be missing, and where to focus their energy next.